Addiction 2007
Keep It Reel
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2007, miniDV, Concept Trailer (& assoc. materials) for feature length film, Produced by Keep It Reel

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Synopsis
Project Background
The Teaser Trailer: Changing the Focus
Sound Design
Poster Design
Dealing With Addiction: Documentary
Proof of Concept DVDs
The Launch
In The Media
Awards & Screenings
Credits

Synopsis      

In a city taken over by a deadly new drug called Xtreme – violence, death and chaos rule. Bronson, a street-smart cop, is attacked – and is injected with the drug, turning her into an addict. Her days are numbered. Fuelled with rage, she turns vigilante and declares war!

But as the city's drug dealers fall victim to her ruthless campaign, Bronson is in danger of crossing the line: from Cop to Killer!
Project Background  
Addiction is a feature film, (currently in pre-production) being produced by Keep It Reel.

The brainchild of Mark Aquilina, Addiction is inspired by 1970s American ‘anti-hero' crime films like Death Wish and Dirty Harry as well as Hong Kong crime movies of the 80s. In 2005, Keep It Reel set about creating an array of support material to help communicate their vision for the film. This material (including stills, posters, a website and DVDs) all centred around the production of a Trailer designed to showcase Addiction's concept and style, and attract investment.

By mid-2007, Keep It Reel was already attracting support for their project from the private sector, but felt that there might be added advantage to a re-working of the Trailer – in order to re-focus its message and tone. Mark Aquilina approached Alex Scott (Growing Brain) to do a new, tighter, darker and ‘more psychological' cut of the trailer, and by October 2007, this had evolved into 'a whole new take' on the Addiction film, including a new Trailer, new Posters, new DVD menus and the completion of the long awaited Behind The Scenes Documentary.

The Addiction package (which was at this stage over two years in the making, with a cast and crew of over 100 people, with filming at over 50 locations and involving 100s of squibs and bullet shots) was launched with much fanfare as part of the Screen Machine event, on Novermber 23, 2007.

The Teaser Trailer: A different choice of focus

The original Addiction Concept Trailer depicted bright, high-energy, action-filled romp. Running for 3 minutes, it sets up the story, and follows Bronson as she carves a blood-soaked path through the crime world of Addiction.

Together with a new soundtrack & picture edit, extensive digital grading was performed. The resulting new Addiction ‘Teaser Trailer' is only 2:40 long, and creates a grittier, more threatening world without losing vibrancy in the images. This trailer shifts focus: from the battle with the drug lords, to the conflict that takes place inside Bronson, as the impulse for justice battles with her need for vengeance.

In turning vigilante, she places herself outside common morality, but can her humanity survive the journey? Together with the thrill of carnage, a deep sense of unease is created as we see Bronson begin to loose her way in the moral vacuum that she now inhabits.

She is becoming a different kind of addict, perhaps even – a monster: a killer.

Click imags to see larger versions.
Sound Design

In order to facilitate this new ‘pitch' for the film, new scripting was undertaken and a new voice cast, assembled. Kim Lajoie managed voice-recording sessions, and also created a intense, dense soundtrack to accompany the barrage of imagery. A version of this soundtrack is available online, and was released in advance in the lead up to the Teaser Trailer  launch at Screen Machine.

Click here to go to Kim Lajoie's website
Click here to go direct to the Addiction: Zero Tolerance theme on Kim's website.
Poster Design

Teaser Poster

With the new, grittier flavour of the film, a new poster was also called for. This new design, with its harsh contrasts, flat planes and grimy textures is a world away from the slick Hollywood approach of the original poster design.

Click images to see larger versions.

 

Trailer Poster
The poster for the original trailer was also re-worked in the lead up to the Screen Machine event. The original design by Allen Moore (from Big Dog Bites) was enhanced using more contrast and colours to help the composition achieve an added sense of integration and depth.
Dealing With Addiction: Documentary
This is not the hard-hitting streetwise documentary that its title makes it sound. Being under 9 minutes long (culled from an original running time of just over and hour), this is a funny and intimate glimpse into the filming of the Addiction trailer.   It is included as part of the Addiction Proof of Concept Material DVD.
Click images to see larger versions.
Proof of Concept DVD

Intended to simulate commercially available DVD releases, these DVDs contain both versions of the Concept Trailers, as well as the documentary: Dealing With Addiction, Stills Galleries and a full Credits List. Like the posters, they are produced in both the Trailer and Teaser versions in order to allow for the personal taste of the investor.

The DVD menus in this project were based on an earlier DVD, and required revamping in order to add extra content, additional menus, and sound adjustments. All sound work involved in this revamping exercise was performed by Kim Lajoie.

The Launch

The concept shorts, documentary, posters and DVDs were officially launched at Screen Machine (2007) to a packed house at Hoyts Melbourne Central. For more photographs and information reguarding the event, please go direct to the Screen Machine project page.

In The Media
Heidelberg Leader
Feature article on Addiction and Screen Machine. Full page article with colour pictures! Includes interview with Mark Aquilina, (producer: Keep It Reel).
RRR
Go to the site that hosts the podcast for 3RRR's Film Buffs Forecast on Saturday 17 November 2007 when Mark was interviewed about Addiction and Screen Machine.

Awards & Screenings

(AWAITING INFO)

CREDITS
TEASER CREDITS
Crew

Director & Writer

Mark Aquilina

Producers

Mark Aquilina

 

Oliver Koehrer

 

Elena Aquilina

Post Production Services

Growing Brain

DOP

James Cole

Editor

Alex Scott

Sound and Music

Kim Lajoie

Visual Effects

Hysteria Productions

Additional Sound Design

James Cole

Still Photographer

Allen Moore
of Big Dog Bites

 
Voice Cast
Bronson

Justina Noble

News Reader

Heidy Medloby

Drug Expert

John Latham

Tabloid Journalist

Christine Moffat

Community Leader

Justin Hosking

Police Chief
Tom Noble
   
TRAILER CREDITS
Crew

Director & Writer

Mark Aquilina

Producers

Mark Aquilina

 

Oliver Koehrer

 

Elena Aquilina

Editor

James Cole

Music Bunman

Additional Music

James Cole

 

Michael Christian

Director of Photography

James Cole

Visual Effects

Hysteria Productions

Sound Design

Hysteria Productions

Special Effects

Oliver Koehrer

 

Elena Aquilina

 

Maureen Carolan

 

Rainer Koglbauer

  Jack Poletko &
  Angis Poletko of Airwize

Special Effects Adviser

Clint Dodd

Still Photographer

Allen Moore of Big Dog Bites

2nd Camera

Damien Bear

 

Alex Scott

 

Garth Stone

 

Ian Dart

Make up

Melissa Pilakis

Additional Make up

Donna Fisk

 

Deb Franklin

On-Set Sound Recordist

Ben Steer

Gaffer

Brett Hull

Additional Gaffer

Andrew Lock

Grip

Freddo Dirk

Set Design & Construction

Valmor Aquilina

Construction Assistants

Oliver Koehrer

 

Frank Zora

Production Manager

Elena Aquilina

Legals

Elena Aquilina

Production Assistants

Oliver Koehrer

 

Elena Aquilina

 

Maureen Carolan

 

Rainer Koglbauer

 

Steven Taylor

 

Alex Scott

 

Val Aquilina

 

Alba Aquilina

 

Megan Aquilina

 

Max Volpato

Costume Design for Bronson

Wilson Du

Bronson's Costume

Carol Hughes from Carol Hughes Dressmaking & Design

Concept Art

Wilson Du

Armourer

Scott Warwick of Warwicks Firearms & Militaria

Wardrobe

Oliver Koehrer

 

Elena Aquilina

 

Wilson Du

Catering

Alba Aquilina

 

Val Aquilina

 

Elena Aquilina

Poster & DVD Cover

Big Dog Bites

 

Growing Brain

DVD Authoring

Hysteria Productions

 

Growing Brain

Web Design

Luke Cunningham

Web Design Assist

John Sterling

Keep It Reel Logo

Steven Taylor

Film Mascot Kujo
   

Behind the Scenes Documentary

Editor

Alex Scott

Editor

James Cole

Camera

Megan Aquilina

Camera

Valmor Aquilina

Camera

James Cole

Music

Bunman

 

 

Cast

Bronson

Chantelle Delaney

Voice of Bronson

Donna Fisk

Police Captain / Bronson's father

Leo Taylor

White Suit Crime Boss

Peter Lyons

Corrupt Policeman

David Head

Club Member (unmasked)

Mark Aquilina

Club Member 1 (masked)

Rainer Koglbauer

Club Member 2 (masked)

Peter Sims

Club Member 3 (masked)

Raj Anandan

Additional Club Member

Daniel Bucci

Additional Club Member

Oliver Koehrer

Additional Club Member

Steven Taylor

Additional Club Member

Chris Thrum

Additional Club Member

Mark Bullen

Bronson's Daughter

Chloe Rainbow

Attacker 1

Julian Ben-David

Attacker 2

Michael Quaremba

Crime Boss in Meeting 1

Nick Moutafis

Crime Boss in Meeting 2

John Snadden

Crime Boss in Meeting 3

Daniel Bucci

Crime Boss in Meeting 4

Cole Stockman

Gangster in Restaurant

Daniel Bucci

Gangster in Restaurant

Nick Moutafis

Godfather in Restaurant

Frank Zorra

Drug victim in hospital bed

Anthony Bossong

Drug victim in alley

Eric Ball

Brian Head

Arrested Drug Dealer

Long haired drug dealer

Luke Cunningham

Drug dealer shot in back in laneway

Ben Steer

Drug dealer shot against car

Jonathan Andrews

Sniper drug victim 1

Mark Bullen

Sniper drug victim 2

Garth Stone

Shot drug dealer in drive by shooting 1

John Frankland

Shot drug dealer in drive by shooting 2

Ty Tranter

Judge

Jim Schuler

Judge's Associate

Maureen Carolan

Defence Lawyer

Damon Hunter

Prosecutor

Deanna Smart

Prosecutor

Sue Clayton

Thug shot through glass

Peter Sims

Thug shot through wall

Jason Rumble

Thug shot in knee cap

Rainer Koglbauer

Corridor Thug 1

Eddy Scott

Corridor Thug 2

Jason Rumble

Corridor Thug 3

Peter Sims

Corridor Thug 4

Eric Mengal

Drive by shooter

Steven Taylor

Drive by shooter

Rainer Koglbauer

Drug lab technician

Oliver Koehrer

Drug lab technician

Elena Aquilina

Money room victim

Steven Taylor

Money room victim

Oliver Koehrer

Train yard shooter Allen Moore
   
Extras
Restaurant Extras
Police Officer Extras

Alison Bucci

John Snadden

Sally Mewett

Andrew Ellul

Kevin Sole

Rainer Koglbauer

Melissa Pilakis

Steven Koehrer

Alex Scott

Oliver Koehrer

Steven Taylor

 

Scott Warwick

Court Extras

Mardi Haywood

Alison Bucci

Gavin Mengal

Sally Mewett

 

Michael Quaremba

Sniper Shooting Extras

Damien Murphy

Kujo

Iyonne Murphy

Michael Freedman

Eddy Scott

Emma Aldersea

Safiye Ovacik

Marcia Aquilina

Alba Aquilina

Maureen Carolan

Val Aquilina

Rainer Koglbauer

Marcia Aquilina

Oliver Koehrer

Caetlyn Armstrong

Elena Aquilina

Jon Kanaris

 

Melissa Kanaris

 

Eric Mengal

 

Gavin Mengal

 

Eric Ball

 

Luke Cunningham

Special Thanks
Kelly Dolen Pino, Dom & Rose from After Six, Rhonda Talbot, Craig McGrath, Leigh Goodall: Director of Williamstown Maritime Association Inc., Mark Morrissy, Peter Waldron & David French from Tottenham Yard, Peter Hunt, RMIT, Wilsons Parking, Preston Cemetery, Event Operations Team: City of Melbourne, Victor & Robert Pace from L & R Pace Pty. Ltd., Lou Bellino: Operations Manager of Melbourne Mailing Pty. Ltd., Roger Murnane: Venue and Hospitality Manager of City of Whitehorse, Andrew Pitchford, Sergeant Geoff Gauci: Victoria Police, Steve Fuhrmeister: Hire Controller of Coates Hire, Megan Hughes, Clare Sprinett
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